Lead Product Designer for complex products.

I design the systems behind the screens — architecture, defaults, and rules shaped by research and built for production.

Take a look at
my greatest & latest

Boosting paid sign-ups by 4% by designing an agency-scale workspace model

Case study soon

Cutting activation time from 7 minutes to 4 by restructuring how users enter the product

Case study soon

Lifting multi-platform posts per user by 5% by redesigning the editor for cross-platform publishing

Case study soon

UNUMSaaS Platform

Jul 2023 — Present • Full time

Led onboarding and sidebar redesign after funnel analysis showed 52% of signups never reached first-post. Activation time dropped from ~8 min to ~4 min (web cohort, Jan–Mar 2026, n=5k).
Designed the agency tier — a premium plan with multi-user workspaces, roles, and permissions — expanding the product to a new market segment and increasing paid signups by 4% (web cohort, Oct–Dec 2024, n=5k).
Shipped iOS splash and first-run flow; lifted signup completion by ~5% (A/B test, 4-week run, Apr 2024).

Kerlig AIB2C Product

May 2025 — May 2026 • Freelance

Owned growth design across acquisition, activation, and retention surfaces — landing pages, onboarding, and lifecycle touchpoints.
Designed and shipped A/B test on the pricing page, partnered with the Founder and analytics to define hypotheses and interpret results.
Created lifecycle email templates with a tailored messaging strategy for each stage of the customer journey.

Dragon ScaleUX Studio

May 2022 — Jul 2023 • Full time

Took three client products from concept to alpha; one marketplace platform with a booking system and two client dashboards for managing car washes and parking lots, owning flows, IA, and UI.
Co-lead discovery and alignment workshops with client stakeholders to translate fuzzy briefs into shipped scope.
Set up the Figma handoff system (component library, spec conventions, naming) the studio reused across projects.

JournalB2C Product

Sep 2021 — Aug 2022 • Freelance

Enhanced landing page design and optimized user flow, leading to a 10% surge in lead generation.
Built the first version of the design system — 10 core components, tokens, and documentation — which unblocked the dev team.
Collaborated closely with developers to ensure pixel-perfect implementation.